Some statistics say that between 9 and 15% of all active Twitter accounts are bots. Other estimates go up to a figure of 30% of all active accounts. The use of social bots for or in the context of election campaigns in the US and elsewhere has shown the significant impact that virtual echo chambers created by bots can have. (more…)
We at Schellenberg Unternehmeranwälte had the great pleasure to host the 5th international Advoc Junior Meetup in Berlin on October 6th and 7th. Lawyers from 11 European jurisdictions have been discussing the legal implications of marketing in the “new media” such as influencer marketing and of the use of social bots. Thanks to everyone for being with us!